Pickett's Raiders Ads Heavy on Silver and Black

Fondly recalling the Oakland Raiders’ mystique from years gone by, Pickett Advertising has launched a campaign that includes grainy images of the team’s current players in their familiar silver-and-black colors.

The campaign, breaking this week throughout Northern California, will include two 30-second TV spots and a number of print executions.

The work promotes the Raiders’ seven retail outlets and touts luxury suites for home games. It does not include a general ticket-selling push. Advertising for that is handled by the city of Oakland as part of the deal that brought the team back to the Bay Area from Los Angeles in 1995.