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LOS ANGELES Independent meadsdurket has been awarded regional creative, media and strategic planning chores for Pick Up Stix, a chain of 108 Asian food restaurants in California, Arizona and Nevada, the agency said.
Jeff Warne, president and COO of Pick Up Stix, said in a statement that the San Diego agency showed itself “able to understand a complex business environment and somehow distill it into a single, unique, marketable idea.”
Carlson Restaurants Worldwide, which also operates the TGI Fridays chain, owns Pick Up Stix, which launched the review about two months ago, said agency president and COO Gary Meads.
“We
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