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LOS ANGELES Independent Heil-Brice Retail Advertising has added creative and media duties for Piccadilly Restaurants, the agency confirmed.
There was a review in which contenders were undisclosed. Independent Fletcher Martin Ewing in Atlanta was the incumbent.
“It’s a Southern tradition that’s been around for 60 years but has become irrelevant to younger people,” said Michael Robertson, senior vice president and creative director of the Newport Beach, Calif., shop, about the restaurant chain. “It’s our job to make it relevant to a new generation of customers.
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