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PIC Energy Group Launches Agency Search

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ATLANTA--The PIC Energy Group is conducting an agency search among small- to medium-sized shops in the Southeast, the client said. The budget is undisclosed.

"Our reasons have more to do with applying a new creative direction that is centered on driving sales but that also will establish the brand in a way that hasn't been done before," said Brendan Sweeney, marketing manager for the Atlanta-based staffing and consulting firm.

Marketing for the business-to-business account, created by Mouse Design Studio in Alpharetta, Ga., has been limited to ads in trade publications, brochures and trade-show collateral. Sweeney expects to increase the company's Web presence. "It's an information tool now," he said. "We need to improve and utilize it."

Three finalists will be selected in mid-September. The company targets plant managers and project directors in the utilities industry.