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Cramer-Krasselt has picked up ad duties for the Phoenix Restaurant Group’s 96 Black-eyed Pea restaurants.
Cramer-Krasselt’s Phoenix office won the account, which had been with Laughlin/Constable, Chicago, without a review. The change was made after a new vp of marketing, Randall Barberis, joined the restaurant chain. He wanted an agency based closer to the company’s Scottsdale, Ariz., headquarters.
The account is valued “in the low seven figures,” Barberis said.
Cramer-Krasselt is producing local market ads and will launch a national campaign after Jan.
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