Phoenix Dairy's 'Roxie' Gets a Say

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DALLAS The Richards Group is breaking its first ad campaign for Shamrock Farms, a client the agency won in a review last fall. The value of the account is estimated at $3 million.

Shamrock Farms, one of the largest dairies in the Southwest, is based in Phoenix. The campaign that began Monday includes a series of new radio spots and outdoor boards that introduces and provides a voice for Roxie, Shamrock Farms’ beloved spokescow who appears on all the packaging.


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