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DALLAS RadioShack has hired actors Lou Diamond Phillips and Daniela Lujan as celebrity spokespersons in its first TV effort that exclusively targets Hispanics.
The first phase of the Spanish-language campaign will include four spots and will break this month via Interpublic Group’s FCB Worldwide Puerto Rico. The work will run in Puerto Rico, Texas, California and Florida.
Phillips and Lujan will appear together to promote products that include the Dish Network and the electronics retailer’s wireless services.
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