NKH&W in Kansas City, Mo., has been selected to handle a new TV advertising initiative for the Phillips 66 Co.
"[NKH&W] has a really strong team, from creative to account service to media planning," said Ron Stanley, director of corporate advertising for the Bartlesville, Okla.-based company. "They're a small agency that will give us a lot of attention, and they'll work their hearts out."
A $54 million agency, NKH&W triumphed over Barkley Evergreen & Partners in Kansas City and Publicis/Bloom in Dallas for the account, Stanley said. Though creative was not a required portion of the competitive presentations, all three agencies submitted speculative work, he said.
The company's corporate agency of record, DDB Needham, Dallas, was considered for the project, but did not make a formal presentation.
The review was launched in mid-November with the help of New York-based Advertising Agency Register. Billings were not disclosed, but sources valued the project at approximately $2 million.
Stanley said NKH&W will develop a TV campaign for Phillips with a dual focus: reinforcing the company's corporate image and promoting its gasoline and service stations. The two divisions traditionally have been separate, he said.
"It will be different than anything they've done in the past," said NKH&W president and chief executive officer Pete Kovac.
The NKH&W campaign is expected to break midyear in Phillips 66's 26 markets, Kovac said. The work will be part of the company's overall branding effort and will contain the Phillips 66 logo, he said. DDB Needham will continue to handle print and TV ads focused strictly on corporate image.
Phillips 66, a subsidiary of Phillips Petroleum, spent $1.8 million on advertising through the first 11 months of 1997, according to Competitive Media Reporting. --with Steve Krajewski