Philips Launches New Phase of 'Simplicity' Effort

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NEW YORK Royal Philips Electronics this week launched the second phase of its “Sense and Simplicity” brand campaign.

The effort, via Omnicom Group’s DDB in New York, would run through the end of June and include network and cable spots, magazine and newspaper print, Internet and airport advertising in selected cities.

Philips said media spending on this leg of the campaign would be in excess of $25 million.

The company said it would spend more than $100 million through June 2005 to reach customers in 11 key markets worldwide.

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