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SAN FRANCISCO Philips Electronics is extending its “Sense and simplicity” positioning by sponsoring a star-studded event designed to raise awareness of global climate change.
The company said this week it would help back the Live Earth international concert series on July 7, which is supported by former Vice President Al Gore and will include musicians such as Madonna, Bon Jovi, Black Eyed Peas and the Police. The concert will be shown live to an estimated 2 billion people via TV, radio, Internet and wireless channels, according to organizers.
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