Philip Morris Avoids $10 Bil. Penalty

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK The Illinois Supreme Court handed Altria Group’s Philip Morris USA a significant victory today, overturning a lower court ruling that the tobacco company had misled smokers about the health risks of so-called “light” cigarettes.

The original decision said the company had “intended to deceive consumers” into thinking that its Cambridge Light and Marlboro Light cigarettes were somehow less harmful than regular cigarettes.

A Madison County, Ill., court in March 2003 ordered the company to pay more than $10 billion—$5 billion in compensatory damages, $3 billion in punitive damages and $2.1



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in