Philip Johnson Associates has added the account of Healinx Corp. following a review of undisclosed Bay Area agencies. Billings are expected to be around $5 million. The account was previously unassigned.
Formed a year ago, the Alameda, Calif.-based client operates a Web site (www.healinx.com) designed to facilitate communication between physicians and patients. Philip Johnson is charged with developing print ads and direct response materials and will have a hand in further Web site development.
With $40 million in billings, the agency, based in Cambridge, Mass., specializes in technology, medical and business-to-business accounts. Healinx will be handled at its San Francisco outpost, which launched last May. --David Gianatasi