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Agency To Handle Ads For Medical Startup
BOSTON–Philip Johnson Associates last week added to its medical cache, picking up ad duties for Boston Medical Technologies.
The Cambridge, Mass., agency won the assignment following an informal review of undisclosed contenders. There was no incumbent.
Billings were not disclosed but will likely be in the low-seven-figure range, said agency chairman and founder Philip Johnson.
Boston Medical manufactures diagnostic devices used by heart specialists, physicians and technicians.
Philip Johnson Associates is charged with building a brand from the ground up, Johnson said.
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