Phelps Group Adds 2 to Roster | Adweek
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Phelps Group Adds 2 to Roster

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The Phelps Group has added two new clients, including one that had originally passed the agency over in a review.

Joining the roster are Aramark Uniform Services, a uniform-rental company, and SelectQuote Insurance Services, a provider of independent term-life insurance. Combined bill ings are more than $7 million.

Aramark Uniform Services had worked with the now-defunct Bates USA West in Irvine, Calif., for more than a year. Phelps was the runner-up in the review that led to Bates' hire, said shop president Joe Phelps.

Aramark did not conduct a review this time around, he said. Instead, the company assigned some promotions and print projects to the agency during the summer, before hiring Phelps to handle its entire account.

"We chose the Phelps Group because of their reputation for qual ity work and the great things their clients say about them," said Judith Weiss, client vp of marketing. She noted that in working with Phelps on various projects, Aramark was "impressed with their creativity and response time."

Work for Aramark will include advertising, public relations, promotions, interactive and collateral.

Phelps won the Select Quote account following a review of undisclosed shops. Select Quote president and COO Scott Strie gel said the com pany tapped Phelps because it was "impressed by their capabilities in multiple forms of marketing communications."

San Francisco-based Select Quote has tapped the shop for direct marketing, print ads and PR. TV advertising will remain with Luminaire, which previously handled the work now assigned to Phelps, said Phelps.

"They're two leaders in their cat e gory," said Phelps. "They fit right in with our client roster of industry leaders."

The team leader on SelectQuote is Jay Metz ger, while Aramark will be led by Shelly Welborn.

Phelps said the 60-person agency is not adding any staff as a result of the wins.

"We took it in the shorts in the profit area by not laying off people when we lost billings due to the econ omy," said Phelps, who declined to name the clients that have cut back on ad spending. "We've got the man power already onboard."

The wins follow the addition of several new pieces of business in the past year, including Fairmont Hotels' Western region; business-to-business work for CKE Restaurants; the National Alarm Computer Center; Dunn-Edwards Paints; and Whole Foods Markets. The shop now claims more than $50 million in billings.