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Agencies Look to New CEO Lafley as ‘a Great Motivator’
NEW YORK–With last week’s stunning resignation of chairman, CEO Durk Jager as of July 1, a mere 17 months into his regime, Procter & Gamble joined the ranks of Coca-Cola, Kellogg, Campbell Soup and other iconic U.S.
packaged-goods marketers that have discovered that reinventing their corporate culture is not a neat, straight-line process.
P&G acknowledged it tried to accomplish too much and neglected its core brands, such as Tide and Pampers.
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