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NEW YORK Procter & Gamble, on the heels of gaining regulatory approval last week for its acquisition of Gillette, today confirmed that it is moving its $800 million global media buying and planning account out of WPP Group’s Mindshare, awarding more than half of the business to Publicis Groupe’s Starcom MediaVest without a review.
P&G is holding a review between roster shops SMG and Aegis Group’s Carat for planning, the company said.
Chicago-based SMG adds approximately $560 million in U.S.
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