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Over Thanksgiving weekend, PGC Advertising will break the first television work for Dillard’s department stores in nearly a decade.
The 30-second spot, “Catch the Magic,” shows mannequins coming to life and singing in a store window, while inside teddy bears wink and animated shoes tap.
The commercial will begin airing Nov. 23 in 30 markets in the Southeast, Southwest and Midwest.
Dallas-based PGC, an Omnicom agency, participated this summer in a competitive pitch for what was then a radio-only assignment.
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