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PGC Advertising’s long- term relationship with Taco Bueno was key in its defeating four other finalists in a review for the creative portion of the restaurant’s estimated $5-6 million account.
After handling the client’s media planning and buying for the past 13 years, the Dallas agency has been awarded creative responsibilities for the fast-food chain.
“We already had a good working relationship with PGC,” said Scott Terraciano-Spence, Taco Bueno’s vice president of marketing. “We liked the quality of their thinking, their creative and their ability to work with our partners.”
Other finalists in the review were Brann Forbes, Levenson & Hill and The Loomis Agency, all of Dallas, and Jordan Associates in Oklahoma City.
Mendelsohn/Zien Advertising of Los Angeles previously handled the creative account, but a conflict arose after that shop acquired Hardee’s business.
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