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GSD&M Targets Followers of Other Sports
DALLAS–GSD&M has begun a brand awareness television effort for the Professional Golfers Association Tour that aims to lure new fans from a wider arena.
Four 30-second television commercials promote all aspects of the PGA Tour and will run throughout the year on network and cable broadcasts.
One television spot, titled “Football,” features Miami Dolphins quarterback Dan Marino and is set during a rain-drenched game between the Florida team and the Dallas Cowboys.
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