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Client’s Media Consolidation Will Divert Share Of Compensation From Brand Shops to AORs
NEW YORK–The rumblings from Procter & Gamble’s sweeping media consolidations roll on. Starting July 1, the packaged-goods giant will cut compensation rates for its brand roster agencies to reflect the award of media planning duties to two agencies of record. The changes will coincide with the start of P&G’s fiscal year, confirmed Wendy Jacques, a P&G official.
The move is not linked to P&G’s Agency Relationship Renewal project, but instead follows the assignment of all print and network TV buying chores to Leo Burnett in Chicago and TeleVest in New York, respectively.
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