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LOS ANGELES Procter & Gamble is reviewing its North American media planning account, the company said. The client spends more than $2.5 billion annually on North American media.
The incumbents, Publicis Groupe’s Starcom MediaVest Group in Chicago and Grey Global Group’s MediaCom in New York, are contending. Two other undisclosed shops will also participate, according to sources. P&G in a statement said only that incumbents and “a select number of new agencies” are involved.
A decision is expected by July.
“Given
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