P&G Hands Saatchi Sunny D in Europe

Kevin Roberts, the new worldwide chief executive of Saatchi & Saatchi, has fulfilled his promise to lead the agency into new product categories with global client Procter & Gamble.
Saatchi has won the estimated $15 million assignment to launch P&G’s Sunny Delight in Europe, sources said.
P&G plans to roll out Sunny Delight, the leading U.S. chilled fruit drink brand, with Saatchi ads in the United Kingdom next spring. Continental Europe will follow later, sources said.
The win is the first time Saatchi will handle a beverage brand for the Cincinnati client.