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CHICAGO Packaged-goods marketer Procter & Gamble said it would deepen its relationship with Burrell and Carol H. Williams Advertising in an effort to increase its minority marketing initiatives.
“We are pleased that our agency partners are forming these innovative relationships with best-in-class African American agencies,” said Jim Stengel, P&G’s global marketing officer in a statement. “Expanding our relationships with Burrell and Carol H. Williams Advertising makes good business sense. Through these partnerships, we will find more effective and integrated ways to better build our brands with African American consumers.”
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