P&G Executives Go to Class

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CANNES, FRANCE Procter & Gamble held a private “Master Class” for its marking executives at the International Advertising Festival here today and yesterday, inviting creatives from top agencies to discuss their strategies with successful brands.

On Monday, the group heard from Andy Berlin and Ewen Cameron, founders of Berlin Cameron/Red Cell in New York, who presented their Coca-Cola work. In the afternoon, Fallon creatives including cd Bruce Bildsten from the Minneapolis and London offices discussed BMW Films, although the automaker is expected this week to choose a consultant to handle the review for the estimated $150 million creative account [Adweek, June 20].

Today,



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