Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Procter & Gamble Co. today said it was considering the sale of its Jif peanut butter and Crisco shortening brands. The Cincinnati-based company said it might put the brands in a joint beverage and snack venture, such as the one announced in February with Coca-Cola Co., or “swap the lines for other brands.”
“Exploring strategic options for P&G’s business is an ongoing process. This decision is another example of the strategic choices we’re making to accelerate profitable growth,” said P&G’s CEO, A.G.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in