Pfizer Unveils Next Generation Viagra Spot

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NEW YORK Pfizer began rolling out a new series of spots for its erectile dysfunction drug Viagra this week, focusing not only on the product’s efficacy, but also including alternative treatment language.

One spot, from McCann Erickson in New York, opens with a couple sitting by a TV watching a baseball game, but it’s obvious the woman has other things on her mind. As she heads upstairs, her body language makes it clear she would welcome her companion’s company.

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