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NEW YORK After nearly a year’s absence from the airwaves on the subject, Pfizer will break a television spot this week discussing erectile dysfunction.
The move has been long awaited, since Pfizer’s Viagra commercials were pulled from the air in November 2004, following criticism by the Food and Drug Administration.
The new effort is unbranded and takes the form of an educational campaign encouraging men to call a Pfizer help line to talk about their condition and to receive advice on how to approach their doctors about it.
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