Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Pfizer has confirmed that it is soliciting creative ideas on its estimated $100 million-plus Viagra account, currently handled by Omnicom Group’s Cline, Davis & Mann.
A representative for the New York-based client said, “We have asked for additional creative ideas from other agencies. This is not done in response to [what our competition is doing]. We have our yearly plans. Our competitors have a different goal. They have to establish their relevance in the market.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in