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Dayton Hudson is rolling out a holiday campaign for its department store division. For the second consecutive year, the work has been developed by Peterson Milla Hooks in Minneapolis.
A series of six TV spots carries the new holiday tagline, “Where the gifts are.” The agency is customizing the spots by market to carry the logos of Dayton’s, Hudson’s or Marshall Field & Co. department store chains.
“We wanted to capture the atmosphere of the perfect shopping experience and that old department feeling,” said Dave Peterson, agency creative director.
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