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Colby & Partners has won the creative portion of Peter Piper Pizza’s estimated $3 million account following a review, confirmed Mark Seifert, client vp of marketing.
Seifert declined to name the other finalists vying for the Scottsdale, Ariz.-based pizza and entertainment chain’s account. According to sources, they included Matthews/Mark in San Diego, Cramer-Krasselt in Phoenix and The Richards Group in Dallas.
Media was awarded to Initiative Media in Los Angeles and Phoenix several weeks ago, Seifert said.
The 12-year creative and media incumbent, Phoenix-based Moses An shell, participated in the review but did not make the finals, sources said.
“We’ve got an interesting concept for today’s environment and today’s economy: great pizza, family fun and great games for people of all ages,” Seifert said.
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