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BOSTON Marketing Drive said it has been named lead U.S. promotional agency for various Pernod Ricard spirits brands, including Wild Turkey, Jameson, Kahlua, Malibu, Glenlivet, Aberlour, Ballantine’s, Don Pedro and Presidente.
The work moves to the Wilton, Conn.-based shop following a review of undisclosed contenders. There was no promotional incumbent on those brands.
Pernod Ricard last year acquired Allied-Domecq, which increased the size of its U.S. business and created a need for an additional promotional agency, a Marketing Drive representative said.
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