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LOS ANGELES Brand director Greg Perlot, one of the four founders of independent 72andSunny, said he is leaving the agency next week to become senior vice president of marketing for sportswear brand Quiksilver.
Perlot, 44, came to the El Segundo, Calif., shop from the global brand communications side of Microsoft, where he met agency co-founders John Boiler, Glenn Cole and Robert Nakata.
Perlot said the return to the client side satisfies his appreciation of “digging in deeper with one brand, overseeing all aspects of the business and marketing, and that higher level of ownership and accountability.”
Perlot
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