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New print ads for Harman International’s speaker lines from Perich + Partners take different approaches for the different brands.
A largely black-and-white, two-page spread for Pro Sound features Carlos Santana and breaks in January issues of Rolling Stone and Entertainment Weekly, and in February issues of Sound & Vision, Home Theater and GQ. Half of the ad is an intensely fo-cused Santana with the copy: “Carlos Santana listens to Miles Davis on JBL monitors at SoundCity Studio, Van Nuys, CA.”
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