Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Perdue has selected del Rivero Messianu DDB to provide creative, media and account planning aimed at Hispanics for the poultry company following a four-month review, the shop said.
The Salisbury, Md.-based company plans to spend about $3 million advertising to Hispanics this year, sources said.
The Miami shop won the account over three other finalists: Ole in New York, Winglatino in Los Angeles and SiboneyUSA in Miami. Perdue, working with Select Resources International in Santa Monica, Calif.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in