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Calgon’s familiar “Take me away” tagline evolves in Margeotes/Fertitta +Partners’ latest work for the brand’s Morning Glory body mist.
The spot (shown here) opens with an image of a woman in a bathroom applying a spritz of the mist. She drifts into a dream sequence in which she imagines herself in a series of different fantastic scenarios.
A voiceover accompanies the fantasies: “When I dream, I dream of a corner office. I dream of my picture on the cover of Time and of firing my old math teacher.

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