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NEW YORK In Pepsi’s new global “How you football” campaign from CLM BBDO, Paris, six soccer superstars—David Beckham, Ronaldinho, Thierry Henry, Frank Lampard, Cesc Fabregas and Lionel Messi—compete for the cola when only three cans are left for sale. The footballers turn into various characters to distract and destroy the competition. It’s fun to watch, but the quick-changing personalities—cowboy, juggler, Sumo wrestler, geisha—detract from the all-star game rather than enhance it. However, the point is to invite fans to create their own personal football experiences at howyoufootball.com.
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