Pepsi Pays for Pulling Ludacris | Adweek Pepsi Pays for Pulling Ludacris | Adweek
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Pepsi Pays for Pulling Ludacris

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Pepsi last week agreed to donate at least $3 million over three years to charities benefiting the hip-hop community. It made the offer to avert a boycott of Pepsi products led by urban-music mogul Russell Simmons. The boycott was threatened because Pepsi had pulled ads with rapper Ludacris but employed similarly foul-mouthed Ozzy Osbourne for a Pepsi Twist spot.