Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Hours of negotiations between PepsiCo and Foote, Cone & Belding in a Chicago courtroom last week ended without resolution after the companies debated client/agency relationships and confidential information.
U.S. District Court Judge James Holderman mediated the three-hour proceeding, which was intended to settle a lawsuit filed by Pepsi that seeks to prevent its former Gatorade agency, FCB, from working on Coca-Cola’s rival Powerade brand.
Sources said Pepsi offered to agree to a six-month waiting period before FCB could start working on Powerade.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in