Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In the wake of PepsiCo’s shareholder’s approval of the Quaker Oats acquisition last week, Pepsi announced it will unload the underperforming All Sport beverage on the Monarch Company (Atlanta), pending approval from the Federal Trade Commission.
Quaker-owned Gatorade–the main draw of the Quaker deal–has an 86% share of America’s $1.7 billion sports drinks market.
In related news, No. 1 Coke bottler Coca-Cola Enterprises is acquiring No. 3 bottler Herb Coca-Cola for $1.4 billion. This gives CCE 80% of Coke’s volume.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in