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NEW YORK Cookie sales have crumbled over the last couple of years because of the low-carb craze, but Pepperidge Farm is fighting back with a $20 million campaign for Whims—cookie bits in a snack canister that fits into a car’s cup-holder.
“We created Whims to provide a bit of delicious spontaneity for busy consumers,” said Carol Degener, director of snack innovation at the Campbell Soup unit.
Tagged “Live by your Whims,” two TV spots breaking in August, via Young & Rubicam in New York, position the product as a snack for time-strapped folks on the move.
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