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LOS ANGELES Pepperdine University will formally appoint Interpublic Group’s McCann-Erickson the creative and media-buying agency for its Graziadio School of Business and Management next week, the client confirmed.
McCann-Erickson’s Los Angeles office won the account from incumbent In Focus Advertising, Agoura Hills, Calif., following a review that included WPP’s J. Walter Thompson and independent DavisElen. West Los Angeles-based Pepperdine plans to spend $2.2 million on a mixture of print, radio and online.
Stuart Hardman, Pepperdine’s branding and marketing consultant, said McCann “understood that our advertising has to be results oriented.
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