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Casting about for ways to promote baseball clothing client The Lumber Company, the guys at MacFarlane Cohn in St. Louis started thinking about those stencilled warnings on the walls at ballparks: “No Pepper Allowed.”
Why, they wondered, had “pepper,” the fast-paced ball toss among a circle of players often seen in black-and-white footage of old-time ball players, been banned? And how could that prohibition be turned into a publicity stunt for The Lumber Company?
Inquiries to the Baseball Hall of Fame in Cooperstown, N.Y.,
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