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E-business customer care provider PeopleSupport is taking a roundabout approach in its first ad campaign, a $6 million broadcast, print and online effort breaking this week from BBDO West.
The 2-year-old company, which provides “customer care” support to e-commerce sites, is making its business-to-business pitch by talking to consumers.
The humorous ads show customers who have ordered products online but get a nasty shock when they arrive. One print ad features a dog practically wearing a way-too-small doghouse; a TV spot sees a young man trying to spy on his comely neighbor with a new telescope–only to realize it’s a kaleidoscope.
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