PeopleSoft's Dark Side

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Adapt to E-Business or Else, Say KB&P Ads
SAN FRANCISCO–Kirshenbaum Bond & Partners West’s new TV spots for software developer PeopleSoft encourage business leaders to ponder the fate of their companies as the e-business revolution rolls on: Will they be players, or will they become extinct?
The ads, which broke nationally last week, are KB&P West’s first for the client since winning the $15 million account earlier this year. The tagline is, “PeopleSoft. Applications for e-business.”
The three black-and-white spots all feature a mysterious bearded man in a trench coat.





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