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2Bridge Software Chooses Leagas Delaney
SAN FRANCISCO–Kirshenbaum Bond & Partners West last week landed its first global client since opening for business in 1997, picking up software company PeopleSoft’s $15 million-plus advertising account.
The San Francisco agency was awarded creative and media duties on the account following a review that included crosstown shops Young & Rubicam and Citron Haligman Bedecarre. Incumbent Saatchi & Saatchi, San Francisco, resigned the account earlier this year [Adweek, Feb. 22].
Media buying will be handled by parent office KB&P, New York.
“KB&P West clearly understands the essence of the PeopleSoft brand … and the opportunities we have ahead,” said Jeff Pulver, vice president of corporate marketing for the Pleasanton, Calif.-based
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