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Colby Effler & Partners has been tapped by PeopleLink to launch the Web-based communications network’s first offline advertising campaign.
Santa Monica, Calif.-based PeopleLink, which provides real-time chat, message boards, instant messaging and other services to clients such as MTV and the Times Mirror Co., is still seeking a Web agency to handle its business-to-business advertising online.
Colby, also in Santa Monica, is being asked to launch a campaign in February, said PeopleLink marketing vice president Suzanne Dickson.
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