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NEW YORK Coca-Cola’s holiday spot, breaking today, has an international flavor: it was created by McCann Erickson’s office in Madrid, Spain, and shot in Chile.
To a rock ‘n’ roll version of “White Christmas,” the 60-second commercial shows people doing good deeds, e.g., one woman helps a man pick up his groceries, and another woman finds a can of Coke with a note and phone number after someone dents her parked car. The reason they’re being so nice? The holiday spirit, of course.
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