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NEW YORK Centerfolds and chocolates are in vogue at the aptly named Sugartown Creative, which has added assignments from Penthouse and Godiva following separate competitions.
The New York shop outpaced crosstown finalists AKA and Modco to win Penthouse, according to Source Martin, the consultancy that ran the review. The magazine seeks to soften its image and broaden its appeal among consumers and media buyers alike. The initial media budget is about $500,000, but the contenders were drawn by the opportunity to work on an iconic brand [Adweek Online, Oct.
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