Pentax Sets Lens on New Agency

ENGLEWOOD, COLO. - Pentax Corp. based here is in the final round of discussions to name a new agency for its consumer camera business, estimated at $4-6 million. Sources said last week that five undisclosed agencies are in contention for the account based in Denver, San Francisco and Minneapolis. A Pentax spokesperson said a decision would be reached by the end of the year. Pentax is currently working with Merlin Advertising/Tucson, Ariz.
Copyright Adweek L.P. (1993)