Pentax Follows Execs to Launch

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Launch Advertising, a Denver shop formed less than five months ago, has won the Pentax USA account and will launch work for the camera maker in time for the holidays.

The shop, founded by three former employees of Thomas & Perkins in Denver, landed the business without a review. The three had worked on Pentax at T&P before starting Launch in May.

“They thought we were the three people who knew their business inside and out and decided to go with us,” said Betsy Bartholomew, Launch co-founder and account planner.



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